Choosing the right content to write is the first step, but writing for SEO is a step above.
In the words of Google’s founder Larry Page – “Content is the King”. This has held true since Google’s inception.
Writing engaging and remarkable content will not only please your audience, it lets the major search engines know who you are, where you are, and what you do. This is crucially important from an online visibility perspective.
Unique, regularly updated content tells Google that you care about what you do, and it makes you immediately more relevant than your competition that doesn’t understand that simple concept.