Each business is unique, that’s not a surprise. Where Spark helps is identifying and profile your potential customer so that we can reach them effectively and efficiently. The key to successful marketing is all about focus. Determining who we are targeting and how we present ourselves can make the difference between someone being a potential buyer and a paying customer. Our digital strategy team will work with you to clarify and/or identify your target market, and plan a strategy that is most likely to engage them. The rest is easy.