SEO is Like Wine
Search Engine Optimization, or SEO as it's known in the biz, is a squirly field that changes daily. I empathize with lay people that don't live and breathe this stuff as we do because it's much like buying wine. You can pay a lot for something that isn't that great, or you can be perfectly content with a good old bottle of Apothic Red for $9.
What it means to be White Hat
Different SEO companies have varying approaches to what works best. Why is this? Because Google's algorithms are trade secrets. While Google will give businesses and SEO companies like Spark best business practices, they will never spill the beans. Why? Because #1 that's how they make money and #2 unethical companies will try to manipulate the system.
This is why creating content for your court reporting website is the foundation of any SEO strategy. You may have heard the phrase, "Content is King." It's never been more true. Google gains an understanding about who you are, where you are, and what you do (and ultimately calculates your search rank) by meticulously reading your site. The program that reaches out to your website, reads it, and follows virtually all of the links is called Googlebot.
Feed the Googlebot
The more content your site has, the more information Googlebot can compile on your company. The better the articles, the more people will want to read and share. The more people read and share, the more organic backlinks you get.
Spark Digital Marketing has clients ranked on Page 1 in Google in some of the most competitive markets in the world.