Court Reporter Internet Marketing
In today’s competitive market, SEO, blogging, and overall court reporter internet marketing is critical for career growth and success. According to the Bureau of Labor Statistics, the job outlook for court reporters over the next decade is slower than average, meaning that court reporting agencies will need to make their presence known to attract clients . The following examines why this field cannot afford to overlook the importance of SEO, blogging, and content marketing.
Search Engine Optimization (SEO)
More than 3.5 billion Google searches are performed every day by individuals who are looking for everything from a place to eat dinner to a court reporting agency for a one-time deposition . If your site is not ranked in the top 5 when a search is performed, there is only a 15% percent chance a potential consumer may click on it . Thankfully, it is possible to almost guarantee that your site fills one of these top spots by using SEO and court reporter internet marketing.
SEO refers to the act of improving a site’s search engine rankings by incorporating certain keywords and phrases that are relevant to both what potential consumers are searching for and what the site is offering. The only way to determine these keywords is through research. SEO also incorporates social and link building, content building strategies, page optimization, and more to boost your rankings. For the best results, SEO must be re-evaluated and optimized on a consistent basis.
The Impact of Blogging for Court Reporting
Many people are not aware of how important it is to post new, relevant, and educational blog posts that have been keyword optimized on a routine basis. Not only can this help improve your search engine ranking by posting new content, but it also helps a prospective customer build trust in your individual or agency skills. If your blog posts are well written and provide credible information, visitors are more likely to see you as an authority in the industry. It goes without saying that clients, especially those who may be new to the area or simply visiting for a deposition, are going to choose the individual/ agency that appear to know exactly what they are doing. Obviously, a blog post is a great way to prove that you have the knowledge and skills they are looking for.
Content Marketing for Court Reporting
Content marketing focuses on creating and sharing consistent, pertinent, and valuable content that is designed specifically to attract a certain audience group. Content marketing is an integral part of court reporter internet marketing. Keep in mind that content marketing involves much more than just text. It uses videos, social media, blogs, and even podcasts to attract visitors and create brand awareness. Individuals in the marketing field can assist you in creating a well-defined content marketing strategy that allows you to easily plan, manage, and optimize your current and future content.
If you are a court reporter or own a court reporting agency and do not currently utilize any of the above methods on your website, you are more than likely missing out on a number of new customers. It is time to revamp your website with SEO, blogs, and content marketing.
Reference:http://www.bls.gov/ooh/legal/court-reporters.htm http://www.internetlivestats.com/google-search-statistics/ http://searchenginewatch.com/sew/stusy/2215868/53-of-organic-search-clicks-go-to-first-link-study