What We
Do

01
Digital Marketing

Strategic planning

Market Research

Understanding your customers and competitors is the first step to a well-executed digital marketing strategy. Every business and every industry is different in terms of the level of online competition and the amount of effort it will take to be highly visible. 

  • Customer Research
  • Competitor Research
  • Product/Services Research

Competitive Analysis

Understanding how much effort is required in a successful strategy depends largely on what your competitors have already done online, and your prior work as well.  We employ industry-leading tools from Moz to understand how you’re currently performing so we can make the appropriate adjustments while taking advantage of the gains you’ve already made. 

  • Backlink Research
  • Domain Authority
  • Manual Action Detection
  • Rank Analysis
  • Keyword Research/Analysis

Proposal

Basis our Market Research and Competitive Analysis, we’ll identify a suite of services that we think will help your company.  This may be any combination of web design, search engine optimization, and digital advertising. 

  • Budget Focused Proposals
  • Targeted Strategies
  • Modular Design
02
First Impressions

Visual ID

Logo/Identification

The first step to a successful marketing campaign is a recognizable and descriptive logo.  A simple logo can convey a huge amount of information to your customer. It sets the tone for your brand and guides the rest of the design process.

  • Persona ID
  • Tone
  • Emotional Conveyance
  • Recall

Font/Color Schemes

New, old, fresh, traditional, serious, playful, responsible, on the bleeding edge…  All of these adjectives can be conveyed through colors and fonts. Matching the colors and fonts to the feelings and characteristics that you want to convey to your customers is a major part of making your brand recognizable.

  • First Impressions
  • Readability
  • Cross Platform
  • Verbiage

Website Creation and Management

There’s a lot that goes on behind the scenes in the creation of an easily found and functionally optimized website. Search engines like Google expect a website to be fast, secure, and easy to navigate as a very basic qualification for being found in search results. Beyond these qualifications, keyword placement, content development, and security updates all play an important role in being found and staying found. 

  • Security
  • Speed Optimization
  • Readability Analysis
  • Functionality Analysis
  • Navigation
03
Data Science

Integrations

Marketing Automation

Whether you use 3rd party marketing software or prefer to do your own, we can assist in building systems that work seamlessly with your website. 

  • Customer Data Collection
  • Information Silos
  • Lead Generation
  • Campaign/Follow Up Procedures

Industry Software Integration

Many industries have preferred software vendors that offer web applications.  These applications may range from CRM integrations to functional task-based software. Spark-built websites are compatible with virtually all 3rd party web applications that offer WordPress Plugins or iframe embed code. 

  • Installation
  • Integration
  • Update Management